The Website
Launched in the end of 2016, the current iteration utilizes a modern and responsive e-commerce platform with a unique look designed to showcase both the vast product information and photography that have been developed in-house.
Test Kitchen Content Series
After studying user flow through conversions, and analyzing survey results, it became clear that our overly knowledgable staff was being under utilized from a marketing position. With this, I conceived of a series of shoots held in our office test kitchen using our staff as chef's to explore some of our more obscure products. I directed the team of copywriters, artists, and photographers to shoot and develop online and social content bringing forth their expertise, while also highlighting our more interesting products.
General Art Direction
I regularly develop style guides for various online and print marketing campaigns.
