Marx Imports has evolved into a world class importer of specialty and premium meats with a focus on animal welfare. Whether it is grass-fed beef from New Zealand, or the famed Iberico pork from Spain, its products grace the shelves of national retail chains, the finest restaurant dining tables and appear as ingredients in major specialty food products.
As the company grew and changed, the branding hadn't kept up. I lead the complete visual update including logo and brand identity, print material, website, and a vast library of sales literature.
Role: Creative Director/Design Lead
The logo was updated as an evolution of decades old branding, bringing it into a bolder and more modern modular design while still being recognizable to existing clients.
The multitude of shapes and colors allows it to be used equally well in all areas digital and print.
Along with updating the brand and everything in print, the update included a new modern and responsive website. Not only did it include information on each of the programs and species, we also built an extensive educational catalog to help train third-party sales people.