Silver Fern Farms is a multi-billion dollar farmer owned co-op in New Zealand with over 16,000 farms. I directed the marketing program designs and visuals that helped make the U.S. one of their most successful premium sales markets in the world.
Role: Creative / Art Director
While Silver Fern Farms is a global company and well known elsewhere in the world it remained relative obscure here in the United States. Using their defined branding blocks, I have lead the charge in creating a look and brand that appeals to our very unique market. The engagement has included nationwide POS, print literature, direct marketing material, photography here and abroad, content creation and a fully modern website.
Focusing on the foodservice market, I directed an informational series of videos featuring an international authority on venison, Chef Graham Brown.