I headed up the planning and build out of a Marx Foods flagship store marrying a digital shopping experience with a more traditional brick & mortar space in Seattle.
The project included everything from space planning, custom merchandising displays, furniture design, branding, signage, shopping bags, print material, POS. We developed a sophisticated, innovative built in digital system that made a wealth of product information, demonstrations and use suggestions quickly and easily accessible for the customers to aid in the shopping experience.
Role: Creative/Art Director
Going from digital to physical retail, we took a very new approach. With a database of over 1,000 original recipes, technique videos, along with deep product information aimed at making the unique products accessible to home chef’s, we integrated a digital information system to the store.
An interconnected system of computers, tablets and phones leveraged apps and QR codes to seamlessly bring information to the fingertips of the customers. We staffed the shop with knowledgeable ex-culinary pros who, with handheld devices, were able to scan the product quickly and pass the relevant info to the nearest touch display or email it directly to the customer.
I wrote a series of short taglines that I turned into the store bag designs. Informative, but a bit tongue in cheek, they often successfully sparked customer interaction reminding them that we were a digital first company that carries a larger selection of products online.
To design a shopping experience filled with digital screens, I lead direction and production of a series of videos that ran while they were not in use by customers highlighing the products from around the shop in aspirational lifestyle scenes.
With a push to feature local Washington produced foods, we fostered connection with customers by visiting and showcasing many of the producers in a series of spotlight videos.